JUN. 22, 2018

The World Brand Summit was held in Jun. 20th 2018 by World Brand Lab in Beijing. It published the report of analysis of China’s 500 most valuable brands. The annual report was based on the financial figures, the brand strength and customer behavior with ranking list as attachment. It was the first time for Chahua to be listed in with brand value of CNY 4208 million. Mr.Jiang huangyu, the vice CEO attended the award ceremony. 

                                                       (Mr.Jiang huangyu, the vice CEO is receiving the award)

China’s 500 most valuable brands" is one of the authoritative and influential awards in the field of Chinese brand research, and is known as the "Oscar" of Chinese brands. Besides Chahua, The State Grid, Tencent, Haier, ICBC, China Life Insurance, Huawei and other enterprises were also selected in the same period. So the gold content of the list is self-evident. The ranking is not only full recognition of Chahua brand's reputation and influence, but also a strong evidence of its leading position in the industry.  

At the scene, in regards to how the Chinese brand steps into the world, Dr Elie Ofek, the management professor in Harvard University, pointed out "China’s firms have shown good quality in the world, but they are in lack of brand attachment. Excellent quality is firstly required to change the world’s brand perception."  Since it was established 21 years ago, Chahua has always stuck to the guideline of the product quality, upgraded by innovative products, and won the praise and recognition from the customer by its innovative, fashionable and unique household products. In the future, Chahua will always focus on customers’ demand, and promote the brand image to be more fashionable, quality, distinctive and international. 

The World Brand Lab is an international and professional brand research institution. It headquarters in New York, USA. It is chaired by Robert Mundell, Nobel Prize laureate in economics in 1999 and the father of Euro. It is wholly owned by World Executive Group-the world’s leading strategic consultant firm. The experts and consultants are from Harvard University, Yale University, Massachusetts Institute of Technology, Oxford University, Cambridge University and other top universities in the world. The research results have become an important basis for the evaluation of intangible assets in the M&A process of many enterprises. As the World Lab’s leading brand evaluation agency, the BVA (brand value added) assessment model originally created by the World Lab has been widely recognized by the business and financial circles.