To Build a Respect and Trust Worthy Brand in Home Supplies


Chahua Modern Housewares Co., Ltd., established in 1997, is specializing in design, development, production and sales of various plastic housewares. As a leading enterprise in China's plastic housewares industry, CHAHUA was accredited as Famous Brand of Fujian Province in 2002 and China Well-Known Trademark in 2010.


Over the years, CHAHUA brand has been well recognized by the industry, the major supermarkets and other end-customers in a good reputation and awareness. Its consistent high quality image has won support among the customers. So far, CHAHUA has become the leading brand in this industry field.


CHAHUA currently has 3 large-scale production base, equipped with advanced production equipment and automatic production line. Its strong R&D team continues to develop innovative, fashionable and unique products, leading the new trend of modern housewares industry in China. At present, CHAHUA has a complete range of products, covering all aspects of life.


After nearly 20 years of development, CHAHUA has established a perfect marketing channel and network through provincial and municipal exclusive agents in the domestic market. Unique marketing model makes CHAHUA a strong channel advantage. CHAHUA mainly focus on hypermarkets and supermarkets. So far, CHAHUA has established long-term cooperative partnership with many international and national chain supermarkets, such as Wal-Mart, Carrefour, Auchan, Lotus, RT Mart, Vanguard, Yonghui, Renrenle, Wumart, etc. Meanwhile, CHAHUA has been working on exploring the international market. With continuous development of company’s marketing strategy, CHAHUA will further upgrade to the consumer marketing.


CHAHUA consistently adheres to the development of innovation, scale management and brand management. As a local brand, CHAHU’s mission is to revitalize national brand and lead the development of the home supplies industry. Chahua always strive for supplying innovative and high-quality housewares to consumers worldwide, helping people live a better life!


Corporate Vision

To Build a Respect and Trust Worthy Brand in Home Supplies

 

Corporate Philosophy

Persist in Quality and Innovation

 

Corporate Strategy

Transform and upgrade the enterprise from manufacturing oriented to the marketing oriented, from product management oriented to brand management, capital operation, to achieve the development strategy of multi-brand management, diversified channel and product line.


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